Marketing Lead
- Full-time
- Europe (Remote)
We are seeking a Marketing Lead to own our marketing, from strategy through to execution. This role is focused on growing our institutional audience, strengthening our voice on Ethereum, and connecting marketing to institutional engagement. It sits at the intersection of content, growth, and is ideal for a strong writer and marketer who can operate comfortably in institutional environments.
Ethereum Institutional is a non-profit focused on accelerating institutional adoption of Ethereum. We engage with leading financial institutions, market infrastructure providers, and industry participants to advance understanding and real-world use of Ethereum-based systems.
Key responsibilities
- - Set and own the marketing strategy, calendar, and initiatives and prioritize where we focus our efforts.
- - Own audience growth, defining priority audiences, channels, and targets, and testing new approaches to expand our institutional reach.
- - Lead relationships and major announcements with institutions and ecosystem partners.
- - Lead go-to-market for new Ethereum Institutional initiatives.
- - Define our editorial voice and produce high-quality content and thought leadership for institutional audiences.
- - Work with the team to translate technical Ethereum developments into clear content for financial institutions.
- - Work with our team to position and promote forums and side events, and turn them into audience, content, and relationships.
- - Build the systems behind growth, including conversion paths, distribution, and partner amplification.
- - Connect marketing to institutional engagement with our regional leads.
Candidate profile
- - 7+ years of experience in marketing, growth, or editorial leadership, ideally in digital assets or financial services.
- - Excellent writing and editing skills, with the judgment to write for senior institutional audiences.
- - Proven ability to grow an audience from the ground up, with measurable results, and connect marketing to business outcomes.
- - Experience taking products or initiatives to market.
- - Experience running events, webinars, or podcasts.
- - Skilled in using AI tools to raise the speed and quality of work, while keeping output accurate and distinctive.
- - Strong operational discipline, with a record of running plans and processes reliably.
- - Working knowledge of Ethereum and the institutional digital asset market.
- - Self-directed and entrepreneurial, comfortable operating in a lean and fast-evolving environment.
Preferred qualifications
- - Experience marketing to enterprise or financial institution buyers.
- - Hands-on experience with analytics, SEO, and AI search, and with using onchain and market data in content.
- - Established relationships across crypto and financial media.
What we offer
- - A front-row role in shaping how institutions understand and adopt Ethereum.
- - Access to leading financial institutions and ecosystem builders.
- - A global platform with high visibility and influence.
- - Flexible, mission-driven working environment.
- - Competitive compensation aligned with experience.